As a Brand Designer at TIER‘s Brand Agency, I had the opportunity to help the brand settle up and evolve visually across its different channels, working with static imagery and establishing its motion language. Below these lines, there’s the video I fully designed and animated to promote their new app.

Among other areas, I also worked with the Performance Marketing Team to bring their briefings to life in the most visually attractive way possible on TIER’s social media channels (Instagram, Facebook, TikTok, Snapchat). During my time working on the team, the brand faced one major visual redesign, and several little evolutions, so it was challenging but very exciting to always make sure the new creations stayed inside the brand’s tone of voice for old-time users while keeping it fresh and attractive for the new ones.